Building Better Business Outcomes Since 2018
We started with a simple belief — every business deserves clear insights into their profitability. What began as a small consulting practice has grown into a trusted partner for Australian businesses seeking genuine financial clarity.
Our Story Unfolds
From a single office in Wollongong to serving businesses across Australia, our journey has been shaped by the real challenges we've helped solve.
The Beginning (2018)
Started with three team members and a conviction that profitability analysis shouldn't be reserved for massive corporations. Our first clients were local businesses struggling to understand where their money was actually going.
Growth & Learning (2021)
The pandemic taught us everything about adaptability. We pivoted quickly to remote consultations and developed new frameworks for businesses navigating unprecedented challenges. This period shaped our resilience-focused approach.
Expansion Phase (2020)
Word spread through referrals — the kind of growth you can't manufacture. We expanded our team and started working with mid-sized enterprises across NSW, always maintaining our hands-on, personal approach to each engagement.
Today & Forward (2025)
We've analyzed profitability for over 200 Australian businesses. Each project teaches us something new, and that curiosity drives our continued evolution in an ever-changing business landscape.
What We Actually Do
Forget the jargon. We dig into your numbers, find the stories they tell, and help you make decisions based on real data rather than guesswork.
Financial Deep Dives
We examine every line item, transaction pattern, and cost center to understand where your profits hide or disappear.
Strategy Development
Analysis without action is just expensive reporting. We create practical plans you can implement starting next week.
Performance Tracking
Set up systems that give you ongoing visibility into what's working and what needs attention before problems compound.
Real-World Application
Last year, we worked with a manufacturing client who thought their biggest problem was declining sales. Turns out, their profit margins were being eroded by inefficient procurement processes. We identified 0,000 in annual savings within the first month of analysis.
That's the kind of insight that comes from looking beyond surface-level metrics and understanding how all the pieces of a business connect.
How We Work
Our approach has been refined through hundreds of client engagements. We've learned that lasting improvements come from understanding context, not just applying formulas.
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We start by listening to your actual challenges, not what we think they should be
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Every recommendation includes implementation support — we don't just hand over reports
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Regular check-ins ensure strategies adapt as your business evolves
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Transparent communication about what's realistic and what might take longer to achieve
Leadership & Expertise
Our team combines formal qualifications with practical experience gained through working directly with Australian businesses across diverse industries.
Raven Blackstone
Raven joined us in 2019 after spending eight years with mid-tier accounting firms. Her background in forensic accounting gives her an eye for details others miss. She's led profitability assessments for over 150 businesses and has a particular talent for explaining complex financial concepts in plain language.
Ready to Understand Your Numbers?
Whether you're dealing with declining margins, unclear cost structures, or just want to optimize what's already working well, we're here to help. Let's start with a conversation about your specific situation.